In 2021, affiliate marketing companies have many powerful tools that can help them run their business more efficiently.

Modern affiliate software options have a number of great functionalities, allowing your team to manage your partnerships and to determine which strategy is the most likely to achieve the best results.

Due to the popularity of this software, many different companies offer their own solutions. So which ones are the best affiliate tracking software of 2021?

PRO TIP: One of the best methods to examine whether the software is good for your business is to try the vendor’s free trial or demo period. This will give you a direct experience with the features and components of the affiliate software and you will see if it meets your expectations.

Tapfiliate

The first amazing option is Tapfiliate. Tapfiliate is a cloud-based affiliate tracking software that enables you to create, track, and optimize your own affiliate programs. It also enables advertisers to issue referral links and coupons that can track affiliate-driven conversions on their business’s websites. The software also allows you to customize the reward structure for your affiliates.

Businesses that have already used Tapfliate claim that these are its main benefits:

  • Great UI. Tapfiliate has a pretty and robust user interface that is easy to understand and get used to.
  • Seamless setup. This software solution allows users to establish their own affiliate programs within minutes.
  • Integration. It allows you to integrate with Shopify, Woocommerce, WordPress and more.
  • No transaction fees. Tapfiliate does not charge users a transaction fee. Instead, it has different pricing packages based on the number of affiliates, clicks, impressions, conversions, and other important aspects.

DirectScale

The second on our list of the best affiliate software is DirectScale, a cloud-based software solution that aims to help companies in the direct selling industry manage orders better, communicate more efficiently, improve their logistics, and more.

DirectScale was designed by experienced professionals that are fully aware of a multi-level-marketing company’s needs. As numerous experts claim, this is the platform best suited to help one build a solid affiliate strategy.

All of the functionalities that this software solution offers are complete and configurable right out of the box. Here are some of the best features of DirectScale:

  • Easy to use. This software is completely user-friendly and anyone who has basic internet knowledge can operate it.
  • DIY configurability. You can create a personalized web office experience that fits your needs and allows you to target distributors every step of the sales funnel. It is easy to provide them with training and support that allows you to create a loyal staff that makes profit.
  • Custom branding. Make your branding noticeable and always at the top of your user’s mind by creating unique login and landing pages with your company’s branding. The platform comes with custom branding and configurable company colors and logos. Building brand recognition and loyalty is something many companies struggle with, but it’s easy to do with DirectScale. 
  • Up-to-date REST APIs. Updated REST APIs allow users to modify the platform and reconfigure it to better suit their needs.
  • Payouts management under control. Auditing and modifying your commission payouts and compensation plans will be easier than ever. Users will be able to modify and audit their compensation plans and commission payouts on their own and with no extra costs.
  • Scale automatically. As DirectScale is a cloud-based MLM software, it will keep up with your momentum as you go. It will grow alongside your business and scale back when you’re going through slower times so you can save money and never worry about updating your platform.

In addition, DirectScale has recently built a new website with updated messaging features, which adds to the already fantastic overall experience of its users.

Here are some testimonials of the happy customers of DirectScale:

  1. Mari Jo, Founder: “The openness of the platform amazes me. I can’t believe I can access so much without even talking to DirectScale. I just love it! And I can do it without opening a ticket and without training!”
  2. David, Exec Director of Technology: “DirectScale did not miss the mark on any of our concerns. We’ve been able to do [everything] on schedule. And we’ve paid all commissions on schedule since then, and we’ve even scaled the business considerably.”
  3. Scott, VP of Operations: “I’ve worked with three of the main industry commission engine system providers. I’ve noticed something very different with DirectScale. The service and support I’ve received with DirectScale has helped me to feel like they are genuinely interested in the success of our company.”

Request Free Demo

TUNE

TUNE (formerly HasOffers) is known for its incredible flexibility that makes it one of the most flexible SaaS platforms for managing marketing partnerships across web and mobile.

As TUNE says, you can maximize ROI from onboarding through payout with your most important partners — affiliates, networks, influencers, agencies, and any other business development relationships. All of that on one platform.

Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by the most innovative affiliate marketers, iconic brands, and the largest global performance advertising networks, including Tapjoy, or Fluent.

Here are some great features offered by TUNE:

  • Great level of automation. Automate your performance optimization via custom rules for conversion rate, profit margin, and offer type. Save time with automated actions and alerts.
  • Comprehensive monitoring. Monitor all actions, rules, and affected partners and offers from one event log.
  • Real-time data & customizable reports. Accurate, real-time data backed by an infrastructure you can count on and build on.
  • Transparent, predictable pricing. TUNE takes pride in having no hidden fees or services charges. You can choose from several software-based pricing plans.

Scaleo

Another great affiliate software on our list is Scaleo, an award-winning affiliate marketing software that allows you to track, analyze, and optimize your affiliate business and affiliate marketing campaigns in real-time, utilizing cutting-edge AI technology.

This software was made in Europe and is the perfect solution for advertisers (brands), affiliate network, media buyers or ad agencies.

Here are some key features of Scaleo that you need to know:

  • UI customization. You can easily customize the platform to fit your brand perfectly. Adding your logo, choosing brand colors or connecting your custom domain is not a problem.
  • Caring support & extensive helpdesk. Scaleo strongly believes in support provided by real people who care and who are available 24/7.
  • Anti-Fraud Logic™. Eliminate fraudulent traffic using their in-house anti-fraud solution that combines and analyzes dozens of internal and external measuring points to detect and eliminate fraud traffic in real-time.
  • Ad performance optimization. Using their AI-tools, you can monetize every click using smart traffic redirection or automate the marketing performance.

CAKE

The fifth amazing option is CAKE. It is a cloud-based affiliate marketing solution designed to help businesses in the industry manage, measure and optimize performance marketing in real-time.

Its powerful platform brings clarity to your marketing campaigns and empowers you with the insights to make intelligent marketing decisions.

CAKE is a perfect solution for affiliate marketing, lead generation and multichannel marketing. More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE’s Performance Marketing Software.

Like other solutions on this list of the best affiliate software, CAKE has some great features:

  • Real-time insights & reports. Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.
  • Superior customer support. Get in touch with CAKE via phone or email 24/7. You will expect getting your dedicated Client Success Manager and Implementation Specialist.
  • Data security. Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures.
  • Affiliate and Advertiser API. CAKE allows you to give your affiliates and advertisers the power to automate their own workflow through powerful two-way APIs for reporting, campaign details and more.

Affise

Affise is a performance marketing platform that helps you to manage, track, analyze and optimize online advertising campaigns in real-time. As one of the TOP affiliate solutions, it is very popular between leading companies all over the world. Affise is great at driving their business forward with conversion-based costs instead of paying for clicks.

The most important features of Affise include:

  • Affiliate management and tracking. The software offers configurable dashboards, smart targeting & cap systems, along with data breakdowns and reports.
  • Finances under control. Affise offers multi currencies and flexible payouts, among others.
  • Customization. Take advantage of tailored UI design, feature-rich API, 3rd party integrations or custom landing pages.
  • Anti-fraud detection and other optimizations like AI smartlinks.

Post Affiliate Pro

Last but not least, Post Affiliate Pro is another powerful tool that allows online business owners to track and monitor their affiliate networks. It is intuitive, fast, effective, infinitely expandable and scalable, which makes it a solid Tapfiliate alternative.

The development team behind this software solution placed a special focus on the periods when the affiliate network grows and it becomes difficult to manage. Post Affiliate Pro is trusted by over hundreds of companies globally.

Post Affiliate Pro stands out with these awesome features:

  • Customizable interface. An easily customizable signup form and affiliate panel allows you to tailor the application to compliment the look and feel of your corporate website design.
  • Multilingual support. As of now, it is translated into 36 languages, with new languages added regularly.
  • Private campaigns. By default, all campaigns in Post Affiliate Pro are public, which means that all affiliates can view and promote them. Private campaigns feature allows you to create private campaigns, which will be visible only to selected affiliates.
  • Multiple comprehensive reports. You can compare the side-by-side performance of affiliates, banners or campaigns, and much more.

Conclusion

The right software can help affiliate businesses streamline the critical functions of their business model. It helps automate the management of member networks and member compensations. Moreover, affiliate software helps businesses manage sales and process payments and much more.

Choosing the best affiliate tracking software solution for your business is not an easy task indeed. Don’t rush the decision. Take a look at your priorities, needs, budget, among others. Knowing about the key expected benefits of the software will help you understand the impact of the tool on your business.

Make sure you start some free trials and check live demos of the software you like the most. Every business is unique in its own sense and that is why many business owners take their time when choosing their direct selling platforms.

Yet, one option on this list stands out. Our personal favorite is DirectScale as it is probably the easiest-to-use and most comprehensive software on the market. It helps businesses empower their employees and field as a whole. With its advanced configurability, automated scalability, payout management, and other important features, it is clear that no other software can match its level.